Case study: Tarmac Technologies

Accompany a startup in aeronautics by improving the work on the Tarmac

Flyzee copie
ABOUT
Flyzee Tech. (I changed the name to make it more discreet for them) is a very young startup, incubated at Station F in the HEC incubator.
Their project consists of a work management solution for the various players on the Tarmac. From the ramp agent to the dispatcher and the various managers, each solution proposed must be different and correspond to the needs and profiles of each person.
The aim of this solution is to reduce the turn-around time on the tarmac by digitizing the process and thus reduce the number of airline delays.
They are already achieving very good results in San Francisco.
UX DESIGN
After a long analysis of the work on the tarmac of an airport and the different profiles involved, as well as a full understanding of the problems on the ground, the UX group was able to draw up a first outline of the new version of the solution: more adapted to each profile.
Ramp Agent, Flight Supervisor, Gate Lead, Dispatcher, no profile is set aside, and each one finds his part of the screen, adapted to his precise needs.
More than 30 screens in the form of mock-ups emerge from this research work, which will enable the UI team to create a highly efficient interface for the different levels of hierarchy.
BRANDING
The work on Tarmac Technologies would not be complete without the redesign of its graphic charter, in order to give it more than just a tech startup look, and to give it a recognizable place in its milieu.
We started from the premise that being a business application, the logo had to be clear about the sector. This is why it was essential for us to make an aircraft appear, but the agents working on the tarmac can only see the aircraft from the ground, which is why we represented it from the front and not from above.
We then separated the plane into two parts, on the one hand to remind the idea of the work cycle of the agents, on the other hand it represents the two working areas of the plane: team above and team below. So this can be reused in the interfaces.
Logo_TARMAC-04
UI DESIGN
The user interface is paramount once the UX design is completed. This is an important step when you know that the user will see this version on the solution provided.
The goal here is to adapt the UX in a suitable interface to its users.
We have imagined an interface that is as accessible as possible. That is to say, we have designed this interface with overlays so that the user has an overview of all the tasks to be performed without having to click multiple times. In fact, the agent leaders who take care of the different agents directly on the tarmac have very little time to devote to the interface and it is very important that they validate their work once they have completed it so that the next team can take over without delay. It is therefore very important to imagine an easy to use interface so that they will want to use it.
MOBILE UI DESIGN
We also imagined the agent leader interface on a mobile phone because we believe that in terms of user experience it would be more convenient and less cumbersome for agents located on the tarmac to use a smartphone. So thanks to our interface with overlays we were able to perfectly adapt the tablet version to the mobile version so that the agents would not have to learn it a second time.