What was very interesting for me during this experience was to participate in the business strategy. Indeed, we imagined how we could be remunerated.
We imagined several points in our business model.
1. A Freemium subscription, i.e. the application would be free for everyone and paid for some of the features: refining the search criteria, etc.
2. Local partnerships: Commissions on restaurants, bars, leisure activities, etc.
3. Advertising banners (airlines, hotels, etc.)
We have also thought about making companies pay by charging their employees’ subscriptions as an expense. Indeed, we are in an era where the well being of its employees is more and more important to limit turnover. Measures are taken on site in some companies, but employees on business trips are left out, which creates frustration and weariness for them. The company would therefore have a competitive advantage with regard to recruitment.