STARTUP WEEKEND

Business trips seen in a different light

solity_1-compressor
ABOUT
The Startup Weekend experience is pretty amazing. We find ourselves with 90 people, all of whom came full of ambition, full of motivation to create the best project in 2 days. I had the chance to have a great team with various profiles. Everything goes very fast, it’s important to be efficient, it’s a methodology that is really challenging.. We finished in 3rd place, which we are very proud of.
We started from the simple fact that sales people on the road feel lonely.
We came up with Solity. Our solution allows us to reconnect them while highlighting good local plans in order to make cities more dynamic. This way, sales representatives will always have opportunities for activities and encounters after their work day so that they will never again feel the frustration of isolation.
PROCESS
Research | Market research, User interview
Business |Business Model, Business Canvas
User Experience Design | Architecture, Wireframe
User Interface Design | Branding, High-Fidelity Wireframes, & Prototyping
MARKET RESEARCH
The number of business travellers in France  is 1.5 million, mainly in the professions of sales representatives, consultants and trainers. There are approximately 21 million business trips made per year, this figure is increasing by 4%.

Source Statista

USER INTERVIEW
To validate our hypotheses we conducted quantitative interviews via the internet and qualitative telephone interviews to determine pain points and risks.
There is a real lack of recognition of travelling professionals by their companies, indeed more and more companies are investing for the well-being of their employees at headquarters but it only takes up very little of the travelling employees who therefore do not feel accompanied by the company.
Moreover, during our interviews several salespeople explained to us how they always recognize each other with their little black suitcase and yet they don’t have the opportunity to talk to each other.
BUSINESS
What was very interesting for me during this experience was to participate in the business strategy. Indeed, we imagined how we could be remunerated.
We imagined several points in our business model.
1. A Freemium subscription, i.e. the application would be free for everyone and paid for some of the features: refining the search criteria, etc.
2. Local partnerships: Commissions on restaurants, bars, leisure activities, etc.
3. Advertising banners (airlines, hotels, etc.)
We have also thought about making companies pay by charging their employees’ subscriptions as an expense. Indeed, we are in an era where the well being of its employees is more and more important to limit turnover. Measures are taken on site in some companies, but employees on business trips are left out, which creates frustration and weariness for them. The company would therefore have a competitive advantage with regard to recruitment.
USER EXPERIENCE
To have a better user experience we have chosen an offline and online strategy.
We are creating a community around an application that will connect all professionals on the move.
By studying our target audience we understood that there are different types of users, some will only want the information of their acquaintances nearby while others will want to meet new people, and still others will want to discover new places on their own.
That’s why we imagined two entries for the application.
We designed the application for instant use, that is, when the user opens the application he will want to do an activity for the same day. That’s why we start by asking him what he would like to do as an activity. So we want to propose a connection between people and activities according to what the user wants to do.
Then, when we arrive at the application’s reception area, it is possible to either participate in an event already created at a location, or to create an event from a chosen location, or to see a single person in particular and not a group of people.
We have chosen these multiple entries to match the needs of our different typical users.
We did not deepen the user experience of the application due to the very short timing, we wanted to focus on the essentials of the experience.
USER INTERFACE & BRANDING
The branding was imagined accessible with a strong identity, the objective was to appeal (positively) to highlight the project as well as the prototype. We chose the name solity for the contraction of « solo in the city. »